https://www.doingtheinternet.com/home daily 1.0 2026-01-05 https://images.squarespace-cdn.com/content/v1/61e85f4bc996dc4911495130/1642817691615-VZA6PL7RAGURFZ8Y57HV/DTI-oatly.png Home https://images.squarespace-cdn.com/content/v1/61e85f4bc996dc4911495130/1642817708163-T28MEB4O00LM7WMM68LY/DTI-never.png Home https://images.squarespace-cdn.com/content/v1/61e85f4bc996dc4911495130/1642817722673-CCHU5SPYFOAOOYRTZVD2/DTI-explorer.png Home https://www.doingtheinternet.com/contact daily 0.75 2026-01-05 https://www.doingtheinternet.com/services daily 0.75 2024-02-06 https://images.squarespace-cdn.com/content/v1/61e85f4bc996dc4911495130/5ea9b266-0df6-4c5d-b0d6-995b7ec852cd/web+design%402x.png Services https://images.squarespace-cdn.com/content/v1/61e85f4bc996dc4911495130/cca46bb8-fe18-4cf6-8982-8aa4cb846041/web+development%402x.png Services https://images.squarespace-cdn.com/content/v1/61e85f4bc996dc4911495130/755952d8-a254-43ab-946f-43393297a03d/quality+assuance%402x.png Services https://images.squarespace-cdn.com/content/v1/61e85f4bc996dc4911495130/e8ea900f-537c-49f6-9f9e-9e6d228375ec/graphic+design%402x.png Services https://images.squarespace-cdn.com/content/v1/61e85f4bc996dc4911495130/8f9d3bfd-7069-4ff0-8b10-688e8bc7975f/logo+design%402x.png Services https://images.squarespace-cdn.com/content/v1/61e85f4bc996dc4911495130/99f0b53c-153e-4b55-abc9-bdeebfcb3708/email+marketing%402x.png Services https://images.squarespace-cdn.com/content/v1/61e85f4bc996dc4911495130/74e93c98-b4ef-4d6d-9b3a-75513081c3c9/SEO%402x.png Services https://images.squarespace-cdn.com/content/v1/61e85f4bc996dc4911495130/46f1daea-9adc-47dd-b4a3-4ffb3975c843/paid+ads%402x.png Services https://images.squarespace-cdn.com/content/v1/61e85f4bc996dc4911495130/3533aed5-ed7a-4df6-9232-a1e15e26fa02/dns+web+hosting%402x.png Services https://www.doingtheinternet.com/coming-soon daily 0.75 2023-03-06 https://www.doingtheinternet.com/booking daily 0.75 2024-02-02 https://www.doingtheinternet.com/website-packages daily 0.75 2024-02-07 https://images.squarespace-cdn.com/content/v1/61e85f4bc996dc4911495130/eb7d27fe-65b3-4ffc-a11c-c1bab661cc69/Artboard+1+copy+6.png Website Packages https://images.squarespace-cdn.com/content/v1/61e85f4bc996dc4911495130/ea3e2c9d-ba3f-47a4-a185-65badecd1d2b/Artboard+1+copy+5.png Website Packages https://images.squarespace-cdn.com/content/v1/61e85f4bc996dc4911495130/5ed01ed7-5f16-4af2-8c21-965a8ed69f66/Artboard+1+copy+4.png Website Packages https://www.doingtheinternet.com/work daily 0.75 2026-01-05 https://www.doingtheinternet.com/work/oatly monthly 0.5 2022-01-21 https://images.squarespace-cdn.com/content/v1/61e85f4bc996dc4911495130/33f2ac23-2e43-4f81-879b-492bfe4657c3/DTI-OATLY-ecom-strategy.png Work - Oatly - E-COMMERCE STRATEGY From 2019 to 2021, helped Oatly evaluate different platforms to support e-commerce strategies, and planned new strategies on a quarterly basis. Reviewed email marketing platforms, subscription platforms, review platforms, post-checkout experience platforms, direct-to-consumer delivery apps, and referral program platforms. A large part of the e-commerce strategy for the US included growing the oatmilk subscription business. Oatmilk subscriptions made up less than 10% of orders at the beginning of 2020, and increased to 35% of orders by the end of 2020. In 2020, new subscribers increased by 810%, MRR increased by 950%, and overall gross revenue increased by 240%. https://images.squarespace-cdn.com/content/v1/61e85f4bc996dc4911495130/d4e39c9a-d344-4cd7-8358-4cf450965761/DTI-oatly-store.png Work - Oatly - SHOPIFY & STORYBLOK CMS MANAGEMENT I managed Oatly’s Shopify Plus account. This involved creating and editing products, evaluating and implementing third-party apps like ReCharge and Aftership, and setting up Oatly’s sandbox Shopify account. From 2020 to 2021, my team facilitated content migration from Shopify to Storyblok. This involved creating new pages, creating and configuring new content blocks, and designing new layouts in Storyblok. We launched the Oatly US site on Storyblok in September 2021. https://images.squarespace-cdn.com/content/v1/61e85f4bc996dc4911495130/a7ec7791-45a3-435d-9ede-aff549fd2412/DTI-OATLY-paidads.png Work - Oatly - PAID ADS MANAGEMENT I managed the Oatly Google Ads account from 2019 to 2021. This included managing their keyword strategy, ad campaigns, ad groups, ad extensions, search ads, PLA, bid strategy, and budget. I collaborated with the Oatly creative team to develop search ads in the Oatly voice to attract visitors using their unique tone of voice. I managed performance for the account, including CTR, conversion rate, cost per conversion, and ad relevance score. In 2020, ROI on the account was 235%. https://images.squarespace-cdn.com/content/v1/61e85f4bc996dc4911495130/8fff3a9a-1476-48cd-854a-6b423b678416/DTI-oatly-analytics.png Work - Oatly - ANALYTICS MANAGEMENT I managed the Oatly US analytics account from 2019 to 2021. I used the analytics account to inform e-commerce strategies, aid web design optimizations, and review site performance. Data points managed included new and returning customers, % traffic from each acquisition channel, % users on mobile devices, total page visits, checkout conversion rate, and % orders from each channel. https://images.squarespace-cdn.com/content/v1/61e85f4bc996dc4911495130/830bb140-e826-4221-8661-5f06305f26d5/DTI-oatly-emailmarketing.png Work - Oatly - KLAVIYO MANAGEMENT I set up and managed the Oatly Klaviyo account from 2019 to 2021. This account was the primary way we reached returning customers on the website. I maintained an average 50% open rate and an average 10% CTR for the entire account in 2020. Management of the Klaviyo account included setting up email marketing campaigns and automated flows, coordinating with creative to have graphics and copy developed, and some HTML/CSS. https://images.squarespace-cdn.com/content/v1/61e85f4bc996dc4911495130/16f3154e-1b89-4cfb-b51e-cd04ac6d90b1/DTI-LF-PDP.png Work - Oatly - RECHARGE SUBSCRIPTIONS I managed the ReCharge subscriptions app for Shopify from 2019 to 2021. Responsibilities included managing the customer database, all active subscriptions, subscriptions analytics, discounts, shipping, billing, payment gateway settings, and bulk database changes. LTV for subscriptions was 10x higher than LTV for one-time purchases, so increasing subscriptions was a primary goal. In 2020, increased active subscriptions by 30%. Multiple strategies were implemented to achieve an overall increase in subscriptions, including a subscriptions-focused automated email campaign via Klaviyo, a design change to the Product Detail Page, and the creation of a subscription landing page. https://images.squarespace-cdn.com/content/v1/61e85f4bc996dc4911495130/1644945079561-34GTNBGFQVJ6VW3O1MJ1/e-commerce%402x.png Work - Oatly https://images.squarespace-cdn.com/content/v1/61e85f4bc996dc4911495130/1644945089363-DCC1IW6RQSHLAXUSI86B/shopify%402x.png Work - Oatly https://images.squarespace-cdn.com/content/v1/61e85f4bc996dc4911495130/1644945099188-9GP7EDRNY9R1WWN0M6GS/storyblok%402x.png Work - Oatly https://images.squarespace-cdn.com/content/v1/61e85f4bc996dc4911495130/1644945109887-J2T2VQTKBQ7BWILKFJ7O/web+design%402x.png Work - Oatly https://images.squarespace-cdn.com/content/v1/61e85f4bc996dc4911495130/1644945119171-TP088GU649ICXE3DMZTG/paid+ads%402x.png Work - Oatly https://images.squarespace-cdn.com/content/v1/61e85f4bc996dc4911495130/1644945130723-Q3BISZPSHDFZI14LBX3X/analytics%402x.png Work - Oatly https://images.squarespace-cdn.com/content/v1/61e85f4bc996dc4911495130/1644945143125-ZQ9Q5S4ALTTN7E08N0GD/klaviyo%402x.png Work - Oatly https://images.squarespace-cdn.com/content/v1/61e85f4bc996dc4911495130/1644945372666-XIYG41LGW4ZCFPY07E68/recharge%402x.png Work - Oatly https://images.squarespace-cdn.com/content/v1/61e85f4bc996dc4911495130/9ccb4879-bab2-4747-aaea-6e5f422180e9/Screen+Shot+2022-02-17+at+3.37.53+PM.png Work - Oatly Oatly IFAQ Campaign February 2022 https://images.squarespace-cdn.com/content/v1/61e85f4bc996dc4911495130/5624d6a7-6b18-449b-8f94-399825e94d27/oatly-reruns-design.png Work - Oatly Oatly ReRuns launch Fall 2021 https://images.squarespace-cdn.com/content/v1/61e85f4bc996dc4911495130/05ffcf2b-158f-4fe3-a55a-ad96ff35db3c/oatly-store-design.png Work - Oatly Oatly Shop Page Redesign https://images.squarespace-cdn.com/content/v1/61e85f4bc996dc4911495130/a8add1dc-7312-4255-9dfd-a457f72e370d/oatly-coffee-grant-design.png Work - Oatly Oatly Coffee Grant Program Fall 2021 https://images.squarespace-cdn.com/content/v1/61e85f4bc996dc4911495130/a88e5f7a-31aa-41d4-b4f6-fd5ee4f04e8e/oatly-coffee-grant-story-design.png Work - Oatly Oatly Coffee Grant Program Story Fall 2021 https://www.doingtheinternet.com/work/nooch monthly 0.5 2022-01-21 https://images.squarespace-cdn.com/content/v1/61e85f4bc996dc4911495130/d4d40e1c-15b1-4366-b346-19f5614d3035/DTI-packaging.png Work - Nooch - PACKAGE DESIGN NOOCH needed completely new product labels for their initial brand launch. Their goal was to create minimal, clean, organic, and approachable package designs that would appeal to their target audience: Whole Foods customers. We worked together on multiple rounds of revision until we landed on a clean design featuring a distinct color for each product flavor: off-white for artisanal salt, red for spicy sriracha, and smokey gray for black truffle. This project involved packaging design from conception to print. I worked with them to ensure their file met the specifications of their printing partners, and helped them fine-tune the files until they were print perfect. https://images.squarespace-cdn.com/content/v1/61e85f4bc996dc4911495130/1644965902160-VS8OVLW6DR96XWESI41O/web+design%402x.png Work - Nooch https://images.squarespace-cdn.com/content/v1/61e85f4bc996dc4911495130/1644965922504-QDZI74PSERWGH70YKQBR/graphic+design%402x.png Work - Nooch https://images.squarespace-cdn.com/content/v1/61e85f4bc996dc4911495130/1644965941099-JE2U3K9P8HZ7CSXYAE5K/squarespace%402x.png Work - Nooch https://images.squarespace-cdn.com/content/v1/61e85f4bc996dc4911495130/1644965960733-KNYVA58P257S2QUFRRNG/quality+assuance%402x.png Work - Nooch https://images.squarespace-cdn.com/content/v1/61e85f4bc996dc4911495130/b56050be-0f1b-415f-81d1-42e3ee5245c5/Home+-+Wires.png Work - Nooch NOOCH Wireframe https://images.squarespace-cdn.com/content/v1/61e85f4bc996dc4911495130/c0d4ab11-c1da-4375-ba32-0c94c504289c/Home+-+Mockup+%E2%80%93+1.png Work - Nooch NOOCH Mockup https://images.squarespace-cdn.com/content/v1/61e85f4bc996dc4911495130/813cb3b3-41e8-40f9-b52d-882ac07cff1e/Screen+Shot+2022-02-15+at+6.12.16+PM.png Work - Nooch NOOCH Product Detail Page https://www.doingtheinternet.com/work/never monthly 0.5 2022-01-21 https://images.squarespace-cdn.com/content/v1/61e85f4bc996dc4911495130/5907d453-f306-40d5-8945-9263e6ee4226/DTI-subscriptions.png Work - Never - CUSTOM SUBSCRIPTIONS We implemented a custom ReCharge design on the Product Detail Page (PDP) for coffee products. This custom design features colorful blocks with iconography to make subscription selection visually interesting and engaging. Subscription options dynamically adjust based on choices made in the purchasing journey. For the special single-origin coffee blends, I created a design that matches the holographic aesthetic featured on the product packaging. To mirror this effect, I created an opalescent gradient as a border for the subscription selection buttons. https://images.squarespace-cdn.com/content/v1/61e85f4bc996dc4911495130/1644945184361-SU5MTH8BR1T5WQYB9WWL/web+design%402x.png Work - Never https://images.squarespace-cdn.com/content/v1/61e85f4bc996dc4911495130/1644945232673-LAPYDF3DD5IVQBAHKY5S/shopify%402x.png Work - Never https://images.squarespace-cdn.com/content/v1/61e85f4bc996dc4911495130/1644945247046-NYGDVORJEB5RZ32NAGGO/recharge%402x.png Work - Never https://images.squarespace-cdn.com/content/v1/61e85f4bc996dc4911495130/acb4a82c-553f-4ce1-9c6b-267b327f451e/Never+-+Home.png Work - Never Never Homepage (Current) Launched Jan 2021 https://images.squarespace-cdn.com/content/v1/61e85f4bc996dc4911495130/3555aefc-ee39-40bd-97c4-ec0909c09303/Never+-+Shop.png Work - Never Never Product Listing Page (Current) https://images.squarespace-cdn.com/content/v1/61e85f4bc996dc4911495130/2f9dae7a-a940-4799-8063-e565f0d19eac/Never+-+Info.png Work - Never Never Info Page (Current) https://images.squarespace-cdn.com/content/v1/61e85f4bc996dc4911495130/ee9c3fd0-dab5-4ddb-9137-14d021630037/Never+-+Single+Origin+PDP.png Work - Never Never Product Detail Page - Subscriptions (Current) https://images.squarespace-cdn.com/content/v1/61e85f4bc996dc4911495130/3883d23c-a947-49db-9ef8-d4de447e0237/Never+-+PDP.png Work - Never Never Product Detail Page - Merch (Current) https://images.squarespace-cdn.com/content/v1/61e85f4bc996dc4911495130/8cb807a2-bfce-4436-a411-2be504455998/Home+2.png Work - Never Never Homepage (Old Version) Launched 2020 https://images.squarespace-cdn.com/content/v1/61e85f4bc996dc4911495130/f5f1fe3f-31c0-40a7-aa6f-c1e81945b473/Shop+1.2.png Work - Never Never Product Listing Page (Old Version) https://images.squarespace-cdn.com/content/v1/61e85f4bc996dc4911495130/8a664b5c-32d1-4c68-99ac-d319fef783a4/Product+Detail+Coffee+Sub.png Work - Never Never Product Detail Page - Subscriptions (Old Version) https://images.squarespace-cdn.com/content/v1/61e85f4bc996dc4911495130/62a568a2-0422-4e4c-a02f-fa78ca2e134c/Product+Detail+Non-coffee.png Work - Never Never Product Detail Page - Merch (Old Version) https://www.doingtheinternet.com/work/explorer monthly 0.5 2022-01-21 https://images.squarespace-cdn.com/content/v1/61e85f4bc996dc4911495130/11a50a58-d839-40ba-861c-1346154e99de/DTI-subscriptions.png Work - Explorer - RECHARGE SUBSCRIPTIONS Explorer had an existing relationship with ReCharge subscription app, so our goals were to redesign the subscription experience on the Product Detail Page (PDP) and add the subscription widget to a custom quick shop modal on the homepage. We completely redesigned and customized the look and feel of the subscription details on the PDP in order to increase subscription conversion. I designed a gray detail to the subscription option to increase visibility, matched the overall design of the elements on the page for clearer content hierarchy, and made the price change dynamically depending on your selection while displaying the original price to convey the savings value. https://images.squarespace-cdn.com/content/v1/61e85f4bc996dc4911495130/b4c17fd0-b31e-47b9-a9ad-51824c37fac3/DTI-icons.png Work - Explorer - Custom Iconography Explorer didn’t have any icons before this project started, and they really wanted flexible designs that could translate easily to potential redesigns in the future, packaging, and web. We worked together to come up with 12-15 top features to highlight with icons, and then the design process began. The design process consisted of icon research for each feature, 2-3 selections for each feature, narrowing down sketches with the client, initial drafts, client approvals, final drafts, and final client approvals. The final result was a versatile, vector-based selection of icons for Explorer to use in a variety of applications. https://images.squarespace-cdn.com/content/v1/61e85f4bc996dc4911495130/1644945271349-MHCKCMY4JH9ZHVPWAC8I/shopify%402x.png Work - Explorer https://images.squarespace-cdn.com/content/v1/61e85f4bc996dc4911495130/1644945286007-7E34Z4Y6UWWWOE4RMFRP/recharge%402x.png Work - Explorer https://images.squarespace-cdn.com/content/v1/61e85f4bc996dc4911495130/1644945301925-M31VI4JH1N0MD4S8BHHM/web+design%402x.png Work - Explorer https://images.squarespace-cdn.com/content/v1/61e85f4bc996dc4911495130/1644945313316-MBXB1MFZSY90LFI1E587/graphic+design%402x.png Work - Explorer https://images.squarespace-cdn.com/content/v1/61e85f4bc996dc4911495130/2d0bc4a9-9d83-4799-b545-44d73de69a86/HP+-+shop+-+d+%E2%80%93+1.png Work - Explorer New Homepage https://images.squarespace-cdn.com/content/v1/61e85f4bc996dc4911495130/78602991-c0d5-443d-a336-5f6de193c92f/PLP+-+d+%E2%80%93+1.png Work - Explorer New Product Listing Page (PLP) https://images.squarespace-cdn.com/content/v1/61e85f4bc996dc4911495130/6764d816-bde1-4205-b638-18dd85049502/PDP+-+icon+placements.png Work - Explorer New Product Detail Page (PDP)